What Is Commercial Photography? - Design Roast Commercial Photography
Commercial photography is professional quality photos used for marketing purposes. The types of photographs range from portraits to landscapes to close-up shots but always tie into a product, brand or service in some way. A commercial photograph can tell a story, capture an emotion or highlight a product. For business owners, they should look for consistency in the photos they use. If the attitude is youthful and whimsical on their website, that is the same tone any additional photos used in specific campaigns should have. There are approximately 147,300 photographers in the United States, but not all of them are commercial photographers. Even those who are commercial photographers take on other types of photography work to fill the gap. One of the best ways to add commercial photography to your lineup of skills is by studying the work of other photographers and how brands use the images to market their products. There is a slight differentiation between commercial and advertisi